Sales Analysis

2026

202520262027All time

Invoices

165

Units sold

233

Average order value, net

10 533 NOK

Net revenue divided by invoices, before VAT

Net revenue NOK

1 737 890 NOK

Before VAT, refunds not taken off · Including VAT: 1 912 040 NOK

Refunds issued in 2026

6 500 NOK

Removed from revenue

Sales by month · 2026

Gross NOK
Net NOK

Retail sales only, with refunds left out, the same as the breakdowns below, so the net months add up to the net revenue figure above and the gross months to the gross figure under it. Gross includes VAT; net is without VAT.

Month	Invoices	Lines	Units	Gross NOK	Net NOK
Jan 2026	16	17	17	192 680	180 460
Feb 2026	15	15	15	172 720	157 120
Mar 2026	20	20	21	212 580	191 740
Apr 2026	20	20	20	240 760	211 840
May 2026	22	22	22	254 740	232 550
Jun 2026	18	18	18	194 840	181 300
Jul 2026	13	13	13	176 580	160 320
Aug 2026	14	14	14	160 380	146 040
Sept 2026	21	21	21	245 120	223 160
Oct 2026	6	6	6	61 640	53 360
Nov 2026	0	0	0	0	0
Dec 2026	0	0	0	0	0
Total	165	166	167	1 912 040	1 737 890

Sales by product · 2026

Product	Invoices	Lines	Units	Gross NOK	Net NOK	Fees NOK
Suits	44	44	44	917 820	840 550	23 410
Jackets	24	24	24	322 580	289 760	8 613
Coats	15	15	15	272 280	255 500	4 404
Trousers	24	32	32	147 820	134 140	3 151
Shirts	24	39	41	130 980	116 360	2 615
Accessories	28	60	70	85 710	69 880	294
Vintage	6	6	7	34 850	31 700	892
Total	165	220	233	1 912 040	1 737 890	43 379

Best sellers at the till · 2026

14% of till sales carried a discount (7 of 50), on average 11% off per discounted sale.

Top 10 by units

Item	Units	Gross NOK
Wool socks	21	6 014
RTW shirt	16	26 800
Cashmere scarf	13	32 500
Leather belt	9	10 800
RTW trousers	8	20 800
Felt hat	7	9 800
Silk tie	7	6 250
Knitted tie	4	3 086
Vintage trench coat	1	8 750

Top 10 by gross

Item	Units	Gross NOK
Cashmere scarf	13	32 500
RTW shirt	16	26 800
RTW trousers	8	20 800
Leather belt	9	10 800
Felt hat	7	9 800
Vintage trench coat	1	8 750
Silk tie	7	6 250
Wool socks	21	6 014
Knitted tie	4	3 086

Only till days whose daily settlement (dagsoppgjør) has been read and adds up to what Fiken booked are included, the same rule as the Sales by product chart. 20 days included. Gross includes VAT and any discount given.

Sales by channel · 2026

Vipps payments aren't shown separately: Vipps web orders count under Shopify, and direct Vipps payments under Bank transfer.

Channel	Invoices	Lines	Units	Gross NOK	Net NOK	Fees NOK
Shopify	98	99	99	1 184 880	1 097 590	43 279
Bank transfer	32	32	32	441 960	408 720	—
Vipps online	13	13	13	142 800	114 240	pending
Zettle	20	20	20	124 800	99 840	pending
PayPal online	1	1	1	13 600	13 600	pending
Vipps open amount	1	1	2	4 000	3 900	100
Total	165	166	167	1 912 040	1 737 890	43 379

Sales by market · 2026

Retail markets only. Wholesale (the Japan agent) isn't a market — it has its own box under the profitability section below.

Market	Invoices	Lines	Units	Gross NOK	Net NOK	Fees NOK
Norway	77	78	79	901 500	727 960	10 598
EU	46	46	46	519 820	519 660	13 555
Rest of world	21	21	21	273 780	273 780	9 737
USA	21	21	21	216 940	216 490	9 490
Total	165	166	167	1 912 040	1 737 890	43 379

Realised Profitability · 2026

Only approved sales and cost of goods are counted. Margins for each product live in the forecasting spreadsheet.

Cost of goods
Gross margin
Revenue

Period	Revenue NOK	Cost of goods NOK	Gross margin NOK	Margin %
Jan	180 460	65 140	115 320	63.9%
Feb	157 120	60 932	96 188	61.2%
Mar	191 740	78 883	112 857	58.9%
Apr	211 840	75 513	136 328	64.4%
May	232 550	70 316	162 234	69.8%
Jun	181 300	56 079	125 222	69.1%
Jul	160 320	79 577	80 743	50.4%
Aug	146 040	78 195	67 846	46.5%
Sep	217 960	137 405	80 556	37.0%
Oct	53 360	4 370	48 990	91.8%
Nov	—	—	—	—
Dec	—	—	—	—
Total	1 732 690	706 408	1 026 282	59.2%

Sales by size · 2026

Jacket

Size	Units	Gross NOK
50	21	342 780
48	13	255 320
52	15	247 680
54	10	224 800
46	9	168 260
56	5	74 720
Total	73	1 313 560

Trouser

Size	Units	Gross NOK
52	16	263 700
50	16	240 140
54	10	178 720
48	11	129 600
46	7	92 940
Total	60	905 100

Shirt

Size	Units	Gross NOK
39	6	25 580
41	3	20 680
42	6	19 840
38	4	14 820
40	3	14 200
43	4	13 260
Total	26	108 380

Top customers · 2026

See all →

Customer	Invoices in 2026	Gross NOK in 2026
Sindre Aune	4	104 400
Martin Solheim	5	86 400
Niels de Vries	5	67 520
Antoine Girard	4	58 880
Mathis Dubois	6	58 400
Emile Rousseau	3	50 720
Liam Chen	4	50 560
Henrik Solberg	2	49 400
Graham Ellis	5	47 520
Even Rustad	5	47 000

Ranked by what each customer bought in 2026, including VAT, refunds taken off. Shop walk-ins and wholesale are left out. Pick All time for the lifetime ranking.

Repeat customers · 2026

Came back

2 of 23 customers

One-time customers

One paid order so far

Median time to latest order

169 days

From first order, repeat customers only

Customers whose first order was in 2026, followed across every order since. A repeat customer has two or more paid orders. Deposits and refunds do not count as extra orders. Walk-in till sales and wholesale are left out.

Cost of Goods by Supplier · 2026

Supplier	Total 2026 NOK	% of cost of goods
Atelier Vasconcelos	548 670	77.7%
Camiceria Rossi	61 663	8.7%
Harrow Mills	45 025	6.4%
Fjelltun Emballasje	21 600	3.1%
Setificio Lariano	20 700	2.9%
Tessitura Valdorno	8 750	1.2%

Production, cloth, vintage stock and packaging, before VAT, by the supplier on each purchase in Fiken. The rows add up to the cost of goods in Realised profitability above.

Operating Costs by Supplier · 2026

Supplier	Total 2026 NOK	% of operating costs
Payroll	469 800	53.6%
Kvartal 7 Eiendom	154 000	17.6%
UPS	34 750	4.0%
Shopify	31 600	3.6%
Solhvit Foto	28 800	3.3%
Google	28 600	3.3%
Atelier Vasconcelos	27 390	3.1%
Norwegian Air Shuttle	24 000	2.7%
Lysverk Interiør	22 800	2.6%
Meta	22 500	2.6%
Lund & Berg Regnskap	13 500	1.5%
Nygård Maleri	8 000	0.9%
Fjordvern Forsikring	3 480	0.4%
Fiken	3 313	0.4%
Kontorbua Grünerløkka	2 140	0.2%
Zettle	2 000	0.2%

Of this, Product Development (samples & prototypes, account 6795): 26 910 NOK. Included in the supplier totals above; spread across the ateliers that also make samples.